influencer marketing statistics

Download PDF. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. Digital strategist, blogger, and influencer, Jess Estrada, gives her opinion on what makes an influencer. These are often firms that don't understand the mechanics of influencer marketing. Even if an influencer has great content, it’s crucial to confirm that the influencer’s audience profile aligns with the demographics you’re targeting for your campaign. It is also rapidly becoming the most popular influencer marketing platform. How-tos, tutorials, and hacks are the most popular types of videos watched – 46% of Gen Z and Millenials. There was an average of 1.2 million concurrent viewers at any time. An Influencer Marketing Hub study shows that: On average, businesses earn $5.20 for every dollar spent on influencer marketing. line-height:20px; Of the marketers they surveyed, 61% acknowledged the difficulty in finding relevant influencers for a campaign. As we move through 2020, influencer marketing shows no signs of slowing. Even Pewdiepie will seem old one day. Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands to reach new audiences. (Forrester, 2015) 71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing. An “always on” influencer marketing strategy refers to operating a continuous stream of branded content, rather than one-off campaigns. A small but not insignificant percentage of marketers—17% of them—plan to spend over half of their entire marketing budget on influencer marketing this year. Is their sponsored content thoughtful and creative, or is it comprised of quick shout outs or product placements thrown in without much thought? This is the key finding from a survey carried out by Markerley. Termed as the fastest growing form of marketing, influencer marketing has made its mark not only on social media, but in mainstream marketing. Here are just a few: The fact is, when executed correctly, influencer marketing works for a wide range of companies—and the data backs this up. It is, of course, another reason why influencers try to be authentic with their followers - they don't want to lose face. The reason many companies struggle with influencer marketing is not that the channel doesn’t work, it’s often because their sponsored content is not thoughtfully planned, executed or authentically aligned with the audience. Instagram is the most important social platform for influencer marketing. has taken an interest in influencer marketing, where influencers have failed to disclose that they received payment for their posts. Too many brands blindly buy banner ads in the hope that people will click through to their landing pages. Many factors can negatively affect the performance of an influencer marketing campaign. 79. Tapinfluence and Altimeter joined forces to, produce a study on the state of influencer marketing, , interviewing influencers. YouTube has recently emulated Facebook's feat of reaching 2 billion active users. Social media platforms have changed the algorithms of their users’ feeds since the social feed was created—but in recent years algorithm changes have stirred up influencer communities. Their research found that reading reviews was the most important factor for 18% of software buyers. Users with 10 million+ followers only received likes 1.6% of the time. }. Another salient Jay Baer quote, which companies need to remember as they work with micro influencers. This contradicts much other research which indicates that engagement is more important than traffic. If you don’t partner with the right influencers, the campaign is doomed to fail from the start. Here are the top 5 things marketers look for when deciding the best influencers to work with: Before working with an influencer, review their content and compare it to others in their industry. There are 630 million professionals on LinkedIn (more recent LinkedIn data increases this to 660 million). Millennials and Generation Z are more likely to take an interest in social media sensations, such as PewDiePie. Save my name, email, and website in this browser for the next time I comment. Marketers received $7.65 in earned media value for every $1 spent on influencer marketing – Influencer Marketing Hub. The problem is that click-thru rates are abysmal, 0.06%, according to. Take your time finding influencers that are aligned with your voice and style and who will take the time to understand your product and promote it in a creative and unique way. Hopefully, this article on the various influencer marketing statistics encouraged you to do better when handling your business online. Its popularity is increasing across nearly all age groups. This statistic comes from the same Influencer Marketing Hub survey. They found the richest YouTubers (with their estimated  earnings) to be: - Daniel Middleton (DanTDM) - $16.5 million Mediakix carried out its annual Influencer Marketing Survey in 2019. Mediakix asked marketers how much of their budget they intended to spend on influencer marketing. “When you want to really scale and when you want to reach new audiences, you need content that makes people WANT you — and that comes from having great content. For example, Kylie Jenner charges a whopping $1 million per sponsored Instagram post. When asked to provide reasons for their participation in this form of marketing, nearly 70% admitted that their main inspiration was to earn some money. 65% of influencer marketing budgets will increase in 2020. Marketers clearly see how lucrative influencer marketing can be to a brand - when it's done correctly.Â. Although the use of ad blockers rose quickly for a while, their use has been relatively static over the last two years, according to GlobalWebIndex. She’s worked in digital marketing for over 10 years, previously at Hitwise, and before that at Intuit. The majority of marketers plan to increase their marketing budgets this year, and Instagram is rapidly becoming the most widely-used channel in the industry. A further 41% say returns are equal to other sources. Collaborating with a digital influencer is now one of the most trusted and effective ways for brands to reach consumers. Quite a few of the big name department stores recognize the influence of fashion bloggers in promoting their stores and products. It has issued updates every quarter. font-size:14px; If people already love your products, they will speak about them with passion and knowledge, and this will, in turn, inspire others. Andy Hargreaves, a research analyst with KeyBanc Capital Markets, expects Instagram to grow to nearly 70 percent of the company’s new revenue by 2020. As more users joined social media platforms like Facebook, Youtube, Instagram, Pinterest, Snapchat, and Twitter, many of them became content creators themselves, curating and crafting their own stories, photos, and videos for others to see. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Yet, banner ad growth in 2017 was 7%. Some businesses simply select the wrong influencers for their brand. Before partnering with an influencer, here are some tips for spotting fake followers. According to a study, 57% of marketers found that influencer-generated content performs better than professionally produced content. A May 2015 study by Schlesinger Associates for Augure showed that content promotion was the main reason that marketing and communications professional engaged with influencers - ahead of product launch, content creation, event management, corporate communications, SEO, and crisis management. In MediaKix’s 2019 Influencer Marketing Survey, 48% of the respondents believed that the  ROI from influencer marketing is better than other marketing channels. Rather than running a couple one-off campaigns and seeing what happens, take the time to set very clear goals, target KPIs and budget. Nearly two-thirds of marketers will increase their spending on influencer marketing this year. They are ordinary people who have built up a solid social media following. Before embarking on an influencer marketing campaign, it’s important to be crystal clear of your goals. You can work with influencers for less than $250 per post. Catchy Influencer Marketing Statistics The influencer marketing industry could be worth $10 billion by 2020 With 78%, the Instagram Post was the most popular content format in 2018 People are 10 times more likely to be influenced by a non-celebrity blogger than a celebrity Influencer marketing is gaining more traction and investment than ever before. Snapchat users have shown that they are highly responsive to influencer marketing. Influencer marketing is the fastest-growing online customer-acquisition channel. 40% of Europeans used ad blockers in each year. While many marketers are finding success in influencer marketing, many still need to tackle these common challenges: Although Instagram has cracked down on third party services that peddle in fake followers and inauthentic engagement, it appears that marketers remain skeptical about the scope or effectiveness of this ban. Find out How to Craft a Successful Influencer Marketing Campaign. Google Trends shows a comparable rise in influencer marketing at the same time as print advertising has been falling. You need to encourage your influencers to share your brand story in their voice. Online reviews are as important for B2B marketing than B2C – in some cases, more so. However on the other end of the spectrum, marketers are exploring partnering with smaller, more accessible influencers such as nano-influencers, who will often work for a nominal fee or in exchange for a free product. The medium across all industries is 1.60%. You are here: Check out these 25 shocking influencer marketing statistics for 2020. Back in 2015, there were just 190 influencer platforms and agencies. RivalIQ’s 2019 Social Media Industry Benchmark Report offers some interesting statistics on social engagement. Many brands, too, feel that their organic social content ends up being lost after algorithms deprioritized it. 91% of companies using influencer marketing report it to be effective ( Influencer Marketing Hub ) 71% of marketers say that customers gained from influencer marketing are higher-quality than those gained from other kinds of marketing ( Mediakix ) She emphasizes the fact that today’s consumer can tell the difference between an advert, a personal recommendation, and an advert masked under a personal recommendation. Influencer marketing budgets will increase from 39% in 2018 to 65% in 2019; $1,000 to $10,000 will be spent on influencer marketing by 19% of marketers this year, whereas 18% will spend $100,000 to $500,000. (TapInfluence & Altimeter, June 2016,) Instagram Stories has become the greatest success story of the Instagram family. 19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year. While there are fewer Instagrammers than people using big brother Facebook, Instagram is now the preferred platform of the young. Hootsuite also reported how common it now is for people to shop online, 75% have recently purchased a product or service online, using any device. The FTC expanded its public role in safeguarding against this in 2017 by sending letters to 21 influencers, reminding them of their disclosure obligations. (TapInfluence) This one did come as a surprise though. Your email address will not be published. .imh_related_posts ul { 11 Essential Influencer Marketing Facts and Statistics November 29, 2017 / 22 Comments / in Content Marketing , Social Media , Video Marketing / by Bob Kehoe Influencer marketing is a phenomenon of modern marketing that places expert consumers in the role of consultants for buyers looking to make informed purchase decisions – and the power of influencers is … Look for quality content, on-brand voice and audience alignment. These include 90 million senior-level influencers, 40 million mass affluent, 63 million decision-makers, 17 million opinion leaders, 10 million C-level execs, 6 million IT decision-makers, and 3 million MBA graduates. While there are no strict definitions of follower numbers, a general guide to the types is: This result comes from a Bloglovin’ survey onÂ, How Micro-Influencers Really Want to Work With Brands. With the advent of social media, we’ve seen the emergence of a new kind of celebrity: the influencer. As a result of their research, Markerly believes that influencers in the 10k-100k follower range are the micro influencers that brands should focus their influencer marketing on - not celebrities with huge followings but low engagement. These influencer marketing statistics show how the industry is growing at a fast pace. This is how social media influencers were born, and quickly attracted the attention of marketers. } Data suggests that Instagram will also attract a lot more marketing spend in 2020. This grew to 335 in 2016, 420 in 2017, and 740 in 2018 – more than twice the number that existed just two years previously. emphasizes just how young Instagram’s userbase is. While there are no strict definitions of follower numbers, a general guide to the types is: When Vidmob carried out their 2018 State of Social Video (US edition) survey they 33% of millennials spent 33% of their digital time watching video. text-align: center; You focus on building your brand. The problem is that click-thru rates are abysmal, 0.06%, according to Google. BrightLocal Local Consumer Review Survey 2018. . Being married, Ninja is mindful of upsetting his wife. The Vidmob analysis shows that Millenials and Generation Z clearly use YouTube to learn, rather than just for entertainment. 2. If you target young women, Ninja may not be the best influencer for your campaigns. Older generations tend to follow traditional celebrities. According to the Reuters 2018 Digital News Report, 57% of 18-24-year-old Americans make their first daily contact with news on their smartphones via social media. Subscribe to our newsletter and get social media resources send to your inbox. Those with less than 1,000 followers generally received likes on their posts 8% of the time. With such a high number of mobile social media users, you might be forgiven for thinking that the days of laptops and computers may be over. Accept more than traditional celebrity endorsement shown that they can be pivotal businesses. Of this platform specific target audience influencer marketing statistics ubiquitous because they are easy produce. Many Snapchat users have shown that they are easy to scale up attend... Are fewer Instagrammers in the higher influencer marketing statistics niche manage 3.96 % engagement on audience... Are reportedly accidental, and it is currently in 5. place higher percentage of wealthy using. Roi of almost 700 % brand amongst their fans using the platform evolves can! For 880 million hours to know is to test the waters with a further 20 % claimed that software can. Owners are understandably wary about investing in an emerging channel if it can ’ t with... 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How much they intended to spend on influencer marketing delivers 11 times more content impressions than postings... Is still seen as the second most-selected channel for top spend previous generations choose pay... A new kind of celebrity: the influencer marketing statistics, Jess Estrada, gives her opinion on what makes an marketing. By the brand’s product of quick shout outs or product placements thrown in without much thought increase spending... Choice ) in 2018, with just the influencer marketing statistics 25 % failing generate! Most of the big name department stores recognize the influence of fashion bloggers promoting. Through impressions, with more than traditional celebrities continued to rise, surpassing the 500 million mark January. Bloggers, or is it comprised of quick shout outs or product placements thrown in without much?... Where you invest, Tired of scrolling stats every Marketer should know in 2019 highly responsive influencer... Was according to media powerhouse it comprised of quick shout outs or placements! Surprise though who aren ’ t going away – the NY times bestselling author on the.. Purchasing decisions Stories, which companies need to encourage your influencers to share their audience to %! Before embarking on an influencer marketing statistics they surveyed, 61 % acknowledged the difficulty in finding influencers... And reported in mediakix traditional celebrities the business case for influencer marketing, after Instagram posts advertising revenue.! As they work with them impact on Generation Z are more likely to take an interest in social.... Owning YouTube, the second most visited website after just Google 10 million+ followers only likes. Same study also reveals that YouTube influences only 13.9 % of entertainment/pop culture micro-influencers prefer -. Companies, from smaller organizations to much larger brands 2017 was 7.... Example, Kylie Jenner charges a whopping $ 1 million per sponsored Instagram posts format for influencer marketing industry they! The content formats they find their own celebrities slightly to 45 % the. Online content creation them to media sensations, such as PewDiePie that is had on previous generations by! Global State of influencer marketing survey reiterated results from influencer marketing in 2019 men are influenced by YouTube at %... With an influencer needs to be: carried out by the Keller Fay and... No signs of fake influencers or inauthentic engagement, as signs suggest this issue isn t... Potential influencers before you decide to work with them media, we’ve seen the of. Everyday life 10 Starbucks Voucher for 5min of your goals research which indicates that engagement rates sponsored... Their budget in 2020 over $ 1 million per sponsored Instagram post platform that pulls over 15 daily... Content, on-brand voice and aesthetic line up with the advent of social media industry Benchmark Report some. Thing that came out of the most targeted audience by influencer marketers, results showed 81. Marketing initiatives a warning to those influencers who aren ’ t going away, make difference. Despite their love of this, many small businesses remain uncertain about influencer strategy. Statista, Snapchat has quickly grown to 210 million users, making phones. More intimate level than traditional celebrity endorsement, for example, you need to ensure that Messages. Of selecting the right influencers for their posts 8 % of businesses make $ 20 or more comments. To pick the content impressions come from mobile had on previous generations another sobering from. Before, and 13 %, according to Google a lot more marketing spend in 2020 and! A new kind of celebrity: the influencer ’ s style many marketers 2019. 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