From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. If youâre a small creator I think itâs a win-win because the brand is likely bigger than you so you get exposure and the brand gets free content created for them by someone who knows what theyâre doing. Top 5 Reasons Why Micro-Influencers Should be a Part of Your Social Media Marketing Strategy: 1) Their Audience is More Targeted. Fashion, Beauty and Lifestyle by Austen Tosone. Apr 19, 2018 - Working with brands is one of the many perks of becoming a blogger and/or influencer. I started blogging in 2012 and got my first paid brand partnership in 2015 so donât worry if youâre just starting out and you havenât landed a paid deal yet! The exception here would be to use it to ask them for the contact in charge of influencer collaborations. Guide: How To Reach Out To Influencers For Your Brand. WHAT YOU NEED TO DO BEFORE REACHING OUT TO BRANDS FOR PARTNERSHIPS: Put yourself in a brandâs shoes and ask yourself why would they want to work with you. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. Once you have put in the hard work and built up a relationship with your influencers you can feel confident to reach out to them, and ask them to help you. Why working with brands as a micro-influencer is great! Labeling yourself as a micro influencer will often feel strange emerging from nano to micro influencer â¦ If youâve ever been discouraged by your instagram follower count and thought, âIâll never get to the level that I need to be to work with brands.â WRONG! The brand has to make sense with your personal brand because if it doesn’t, then the partnership won’t do well and you will come off as inauthentic to your audience. If brand awareness is your goal, it will make more sense to work with a macro or mega influencer; Creativity â micro influencers create their best work when given some freedom. So as a business of any size, learning how to reach out to micro-influencers is fast becoming a vital part of any companyâs marketing and growth strategy. Reach and accountability are two other aspects to consider when evaluating micro-influencers. Some influencers may be unresponsive to comments on their posts. Yes, itâs true, bloggers...Read the Post When you partner, you should confident that the product or service they are offering will be of interest to your audience. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. The higher your engagement level, the better your chances of enticing businesses to sponsor your posts. Youâve heard the term influencer outreach thousands of times before. Direct Message via Instagram – Not professional at all but sometimes when I cannot find a single email, I’ll kindly ask if they have a PR email address they could direct me to. It’s worked for me in the past. If they canât afford a YouTube video maybe you can do some Instagram stories. Maybe your following isnât large enough or they just ran out of budget. When you reach out to a brand with a partnership idea DO NOT make it about you. How to introduce yourself When you reach out to brands by email make sure you are reaching out to an actual person as opposed to a team address e.g. The main reason for this is the high ROI that you can get from it. An affiliate partnership is where the brand gives you a code or a link and you can eearn a small commission if your audiences makes a purchase through that link. Follow them on social media, and keep up with their activities. At Afluencer, we help connect up-and-coming influencers with the right brands. Blogging was and still is a hobby of mine. When I first began blogging four years ago, I actually didnât know working with brands was possible until I received my first PR email from a brand. Now that you have a list of potential candidates, itâs time to start reaching out to them! Often times, you can see influencers working with them who have less than 10K followers. You should accept a gifting campaign if it means that you: 1. get a product you really want, 2. want to build a longer term relationship with a brand, or 3. you are a smaller influencer who hasnât had much experience partnering with brands and you want to build a portfolio of your work. Next you could pitch them a really specific idea and prove that your audience would respond well to that type of content. Introduce yourself and say what your blog is about with a link to your blog, Talk about engagement rate, especially if you are just starting (how your IG page has grown 20% etc). While brands are trying to figure out the distinction between influencer levels, content creators themselves may wonder what is a micro influencer. 'firstname.lastname@example.org'. Finally, Austen! The easiest way to reach out to brands is by messaging them on Instagram. Here are a few things you can work towards doing at any size: You could get sent products, new launches, and more from the brand for editorial consideration, meaning you have no formal agreement to post about the products you receive but you can test them out and if you decide to you can share them with your audience. Next, when you send a DM through Instagram, users can see a preview of the message. As a new blogger or micro influencer, donât wait around for a brand to reach out, be a go-getter girl! Another great way to reach out to brands is through an influencer marketing platform! Check out their social media profiles on multiple platforms and get to know their aesthetic, content style, and values. 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